Looking for answers?

We've tried to offer as much information as possible on this year's show, but sometimes you may not be able to find the answers to what you're looking for. So, we've gathered a list of some of your most frequently asked questions on this page and provided answers to help you with planning your trip to this year's Ultimate Sugar Show.

How do I get to the Cobb Galleria?

The Cobb Galleria Centre is located at Two Galleria Parkway, Atlanta, GA 30339. Additional directions are provided here.

Is there close parking and is there a fee?

The Cobb Galleria Centre is dedicated to ensuring that our guests have accessible and safe parking. There are 1,800 self-parking spaces on site in three decks. Two parking decks can be accessed from the main (rotunda) entrance to Cobb Galleria Centre and a third deck is located directly across Galleria Drive.

Parking in gated decks is complimentary for the first 2 hours. After the second hour, a $5 daily rate will apply. Payment is due upon exit. Make sure to bring your ticket with you. Pay stations offer convenient payment and an easy exit from the garage. NO CASH is accepted. 

Parking is managed by Lanier Parking Solutions. For questions or assistance call Lanier at 770.272.1865

What is the refund policy if the show is cancelled?

The state of Georgia is fully open for business. With that said, unless there is a state or local government mandate re-banning large gatherings, the Ultimate Sugar Show will go on as planned.

If the 2021 show is cancelled, we will process refunds within 45-60 days of the announcement. If the show is postponed until a later date, all tickets will be valid for the new date.

Is there a discount for Seniors, Military, etc?

Yes, the Ultimate Sugar Show offers a special rate for attendees from various groups. Below is a list of categories and the required documentation which will be requested prior to entry into the Exhibit Hall. Failure to provide sufficient documentation may result in additional fees. If you are a member of any of the categories listed, please register for Senior, Students & Military Ticket listed here.

Category Required Documentation
Seniors over 55 Government Issued ID
Military ID
College Student Valid Student ID 
Medical Professional Workplace Badge


Are masks required at USS 2021?

Maintaining a healthy and safe environment is of the utmost importance to us! Therefore, face coverings are required in both the classrooms and Exhibit Hall space. To learn more about our Health & Safety Protocols, we recommend that you review our complete policy here.

What type of masks will meet the mask requirement at USS21?

All face coverings (whether disposable or reusable) must: (1) fully cover the nose and mouth and secure under the chin, (2) fit snugly but comfortably against the side of the face, and (3) be secured with ties or ear loops and allow the wearer to remain hands-free. At this time, based on guidance from health authorities, neck gaiters, open-chin triangle bandanas, face coverings containing valves, mesh material or holes, and open-chin plastic face shields of any kind are not acceptable face coverings.

How do I download my tickets?

If you missed downloading your tickets on the last screen during checkout, you can login here to access your order history and download your tickets for the Ultimate Sugar Show including your Vendor Hall Pass and your individual class tickets. 

When logging in, make sure to use the same email address that you used during registration.

What is the competition theme & when does registration open?

In honor of those who helped keep us healthy and safe, the 2021 Sugar Art Competition theme is Celebrating Frontline Heroes. We are also excited to bring back both the Southern Lady Edible Hat Competition and the Great Southern Bake Off. Competition registration is open NOW, and the rules and details can be found here.

Is it possible that the show will be cancelled due to the rise in Covid numbers?

The Ultimate Sugar Show is a large public event that will be held at the Cobb Galleria Centre in Atlanta, GA on Sept 24 - 26, 2021, and the show will take place this year unless a state or local government mandate banning large gatherings is reinstated in Atlanta or the state of Georgia.

When you purchase a ticket to this public event, you are agreeing to abide by the Health & Safety protocols listed here on the official website including wearing a mask that will cover both your nose and mouth at all times while inside of the designated Ultimate Sugar Show spaces excluding when you are eating or drinking. This event is also protected by Georgia Senate Bill 359 which is detailed here.

Payment Plan, Refund & Cancellation Policies

If you need a little more time to pay your Registration Fee, you have the option to select one of our provided payment plans. The number of payments will be based on when you registered to attend The Ultimate Sugar Show. If you have any questions about your payment plan or want to pay off your balance early, please email info@ultimatesugarshow.com directly.

All payment plan balances must be paid in full by 11:59PM EST August 28, 2021. Full Registration payments will be accepted until the conference is SOLD OUT or until September 4, 2021, whichever occurs first. By selecting a payment plan option, you agree to pay your remaining balance in a timely manner in the months leading up to The Ultimate Sugar Show.

Payments made more than FIVE (5) days past the payment due date are subject to registration cancellation without a refund or credit.

If you are unable to attend the conference after submitting your Registration Fee, please email The Ultimate Sugar Show Admin staff at info@ultimatesugarshow.com as soon as possible.

If you cancel within EIGHT (8) weeks of the Scheduled Event Date (i.e. August 1, 11:59 PM), you will receive a full refund minus a 35% (or $203) cancellation fee. If you registered for The Ultimate Sugar Show without submitting a deposit, you will receive a full refund minus a 35% (or $203) cancellation fee.

After the EIGHT (8) week mark, the Ultimate Sugar Show team begins to make financial commitments based on the registered headcount. Therefore, if you cancel after EIGHT (8) weeks of the Scheduled Event Date (i.e. August 1, 11:59 PM), you will not be entitled to a refund. No Exceptions. Please keep in mind that Professional Experience registration and Vendor Hall Passes are transferrable. If you cannot attend the event, you are able to transfer your registration to a friend.

If you have any questions, concerns or would like to transfer your registration, please contact The Ultimate Sugar Show admin staff directly at info@ultimatesugarshow.com.

As it relates to the Weekend & One-Day Vendor Hall passes, ALL SALES ARE FINAL. No refunds are available for this ticket type. No Exceptions. Tickets can be transferred to another person. If you would like to transfer your registration, please contact The Ultimate Sugar Show admin staff directly at info@ultimatesugarshow.com.

Individual classes during The Ultimate Sugar Show are subject to cancellation based on overall class enrollment. If your class is cancelled by the instructor or based on class enrollment, you will receive a full refund for the class registration fee. However, registration fees will not be refunded for those who wish to un-enroll from a class for any reason (NO EXCEPTIONS). If you've changed your mind and would like to switch classes, a credit towards your newly selected class will be granted based on class availability. Please submit a class change request using this form for help with switching classes.